At BYBORRE we're looking for a Product Marketer to join our team!
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Part-time / Freelance · AMSTERDAM
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Product Marketer
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We are looking for a talented and experienced Product Marketer for a project-based role, with a duration of (at least) 6 months. The primary responsibility of this role is to further develop the core product proposition and USPs for our textile collection. This position will play a pivotal role in shaping our go-to-market strategy, product positioning, and messaging.
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We are looking for a strategic Product Marketer, who is curious by nature, with a flair for crafting compelling product propositions, defining unique selling points, and creating impactful go-to-market strategies. If this resonates with you, we invite you to join our team at BYBORRE. You will have the opportunity to shape our products, communicate their value, and contribute to our mission of revolutionising the textile industry with responsible textiles. Join us in making a significant impact and help strengthen our commitment to positive change.
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About the team
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Be part of a close-knit and international team (35+ people) in Amsterdam
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Mix of experts in different fields (knit engineers, operational specialists, award winning designers and impact driven venture builders)
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As Product Marketer you’ll be a part of our Brand & Marketing team.You will report to Alexander, our Brand & Marketing Lead.
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\nAbout the project \n
\nOn a day-to-day basis, you will be working on:
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Product proposition & go-to-market strategy:
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Refine the product proposition in alignment with BYBORRE's vision and goals, including a pricing strategy for our offering.
\n
Create a comprehensive go-to-market strategy for new and existing textile products.
\n
\nProduct positioning & messaging (USPs):
\n
Identify and articulate the unique selling propositions (USPs) of our textile products.
\n
Craft compelling product positioning and messaging that resonate with target audiences.
\n
\nSpecs & features (customer-facing):
\n
Collaborate with cross-functional teams to translate technical product specifications into customer-facing language.
\n
Ensure that product features and benefits are effectively communicated to customers.
\n
\nSales materials:
Create sales materials, including presentations, brochures, and digital assets, to support sales efforts.
\nMarketing research:
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Conduct market research to gain insights into customer needs, preferences, and industry trends.
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Utilise research findings to inform product development and marketing strategies.
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Skills & experience \n
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What we're looking for in the ideal candidate. Not all of these are must haves, so please take the leap to get in touch even if you don't feel you meet all criteria.
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You have a degree in Marketing, Business or a related field.
\n
You have 3+ years of experience in product marketing.
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Proven ability to develop and execute successful go-to-market strategies.
\n
Proficiency in market research and data analysis
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Excellent written and verbal communication skills. English is our studio language.
\n
Experience working cross-functionally and collaborating with diverse teams.
\n
If you have experience in the textile industry, that would be a big plus. If you already have an understanding of textile products, manufacturing processes, and sustainability principles that would be great!
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You are available for 3 to 4 days a week for a period (at least) 6 months, either as a freelancer or employed ( to be discussed), ideally here in Amsterdam.
\n
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Benefits
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Work at a globally focused, innovative and growing scale-up that’s changing the textile industry.
\n
Being part of an international team of specialists in different fields.
\n
Being part of something bigger, opportunity to make a positive impact with your work.
\n
Salary or fee based on experience and responsibilities.
\n
In case of employment: 25 holidays per year ( based on full time) & a pension plan.
\n
Daily travel expenses covered, our studio in Amsterdam is easy to reach by car, train or bicycle.
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Daily, healthy studio lunch, coffee, drinks & snacks.
\n
Regular team events in the studio and Amsterdam.
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A steep learning curve and an unforgettable adventure.
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We are not able to provide visa support for this role.
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Apply now
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Did we get you excited to join our team?
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Join our diverse team of specialists reinventing the textile industry!
There is nothing in life that we use more than textiles. Among the oldest and most universal objects produced by humans, textiles have proven to be a reliable tool that enhances our lives and brings across stories. Their influence goes beyond imagination. And yet, the journey that leads to a textile’s existence often remains unquestioned.
\n
At BYBORRE, we are on a mission to drastically change the textile industry as we know it today. Envisioning a future where textiles are made with conscious intent, we merge the physical and digital worlds of textile creation, unlock material innovation and establish a transparent supply chain to give our customers worldwide access to responsible textiles for the products we use everyday.
\n
Based in Amsterdam we have our own knitting lab with a range of circular knitting machines and an extensive yarn library. We experiment and innovate to create the most responsible knits of the highest quality.
\n
We offer a collection of responsible textiles to our customers, with the opportunity to create custom textile. Our primary focus lies within the interior and apparel segments. Primarily, we direct our efforts towards brands, architects, project developers, designers and the end consumer. We offer our products and aim to raise awareness about the state of the textile industry by emphasizing how (our) responsible textiles can be a game changer.
\n
By exploring new textile design and manufacturing processes that are less wasteful, harmful, inflexible and more collaborative, open and inspiring, we are creating a movement that challenges the conventional norms of the industry – encouraging you to think differently about textiles and inviting you to be part of something bigger.
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At BYBORRE we're looking for a Product Marketer to join our team!
Part-time / Freelance · AMSTERDAM
Product Marketer
We are looking for a talented and experienced Product Marketer for a project-based role, with a duration of (at least) 6 months. The primary responsibility of this role is to further develop the core product proposition and USPs for our textile collection. This position will play a pivotal role in shaping our go-to-market strategy, product positioning, and messaging.
We are looking for a strategic Product Marketer, who is curious by nature, with a flair for crafting compelling product propositions, defining unique selling points, and creating impactful go-to-market strategies. If this resonates with you, we invite you to join our team at BYBORRE. You will have the opportunity to shape our products, communicate their value, and contribute to our mission of revolutionising the textile industry with responsible textiles. Join us in making a significant impact and help strengthen our commitment to positive change.
About the team
Be part of a close-knit and international team (35+ people) in Amsterdam
Mix of experts in different fields (knit engineers, operational specialists, award winning designers and impact driven venture builders)
As Product Marketer you’ll be a part of our Brand & Marketing team.You will report to Alexander, our Brand & Marketing Lead.
About the project
On a day-to-day basis, you will be working on:
Product proposition & go-to-market strategy:
Refine the product proposition in alignment with BYBORRE's vision and goals, including a pricing strategy for our offering.
Create a comprehensive go-to-market strategy for new and existing textile products.
Product positioning & messaging (USPs):
Identify and articulate the unique selling propositions (USPs) of our textile products.
Craft compelling product positioning and messaging that resonate with target audiences.
Specs & features (customer-facing):
Collaborate with cross-functional teams to translate technical product specifications into customer-facing language.
Ensure that product features and benefits are effectively communicated to customers.
Sales materials:
Create sales materials, including presentations, brochures, and digital assets, to support sales efforts.
Marketing research:
Conduct market research to gain insights into customer needs, preferences, and industry trends.
Utilise research findings to inform product development and marketing strategies.
Skills & experience
What we're looking for in the ideal candidate. Not all of these are must haves, so please take the leap to get in touch even if you don't feel you meet all criteria.
You have a degree in Marketing, Business or a related field.
You have 3+ years of experience in product marketing.
Proven ability to develop and execute successful go-to-market strategies.
Proficiency in market research and data analysis
Excellent written and verbal communication skills. English is our studio language.
Experience working cross-functionally and collaborating with diverse teams.
If you have experience in the textile industry, that would be a big plus. If you already have an understanding of textile products, manufacturing processes, and sustainability principles that would be great!
You are available for 3 to 4 days a week for a period (at least) 6 months, either as a freelancer or employed ( to be discussed), ideally here in Amsterdam.
Benefits
Work at a globally focused, innovative and growing scale-up that’s changing the textile industry.
Being part of an international team of specialists in different fields.
Being part of something bigger, opportunity to make a positive impact with your work.
Salary or fee based on experience and responsibilities.
In case of employment: 25 holidays per year ( based on full time) & a pension plan.
Daily travel expenses covered, our studio in Amsterdam is easy to reach by car, train or bicycle.
Daily, healthy studio lunch, coffee, drinks & snacks.
Regular team events in the studio and Amsterdam.
A steep learning curve and an unforgettable adventure.
We are not able to provide visa support for this role.
Apply now
Did we get you excited to join our team?
Join our diverse team of specialists reinventing the textile industry!
There is nothing in life that we use more than textiles. Among the oldest and most universal objects produced by humans, textiles have proven to be a reliable tool that enhances our lives and brings across stories. Their influence goes beyond imagination. And yet, the journey that leads to a textile’s existence often remains unquestioned.
At BYBORRE, we are on a mission to drastically change the textile industry as we know it today. Envisioning a future where textiles are made with conscious intent, we merge the physical and digital worlds of textile creation, unlock material innovation and establish a transparent supply chain to give our customers worldwide access to responsible textiles for the products we use everyday.
Based in Amsterdam we have our own knitting lab with a range of circular knitting machines and an extensive yarn library. We experiment and innovate to create the most responsible knits of the highest quality.
We offer a collection of responsible textiles to our customers, with the opportunity to create custom textile. Our primary focus lies within the interior and apparel segments. Primarily, we direct our efforts towards brands, architects, project developers, designers and the end consumer. We offer our products and aim to raise awareness about the state of the textile industry by emphasizing how (our) responsible textiles can be a game changer.
By exploring new textile design and manufacturing processes that are less wasteful, harmful, inflexible and more collaborative, open and inspiring, we are creating a movement that challenges the conventional norms of the industry – encouraging you to think differently about textiles and inviting you to be part of something bigger.
![\"BYBORRE\"](\"https://cdn.homerun.co/16858/byborre-logo-black-930x300px1623842172logo.png\")
![\"\"](\"https://cdn.homerun.co/16858/screenshot-2022-03-09-at-1053421648048233inline.png\")
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